With drastic shifts in daily routines and work habits, I recognized the need for a solution to combat isolation-induced productivity slumps and distractions.
Therefore, I spearheaded the creation of "Two Roamers". From crafting low-fidelity interfaces to refining user interactions through prototyping in Figma, I was involved in every aspect of the product's development.
Throughout the 10-week timeline from January to March 2024, I took the roles of UX Designer and Usability Researcher, focusing on conducting semi-structured interviews, designing interfaces, prototyping the interaction in Figma, and testing user flows, under the mentorship of Jason Levin.
In order to address this problem, I designed an event-based carpool app that connects users with fellow event-goers, in partnership with Ticketmaster and Eventbrite, for a seamless, sustainable travel experience.
Interactive PrototypeSlide Deck
Here is the story:
We are a group of students new to this land, and we are eager to attend events, explore our interests, meet new people, and immerse ourselves in the local culture.
However, having no driver’s license, lacking a car, and facing travel issues pose challenges for us to fully engage in these activities and make the most of our time in this unfamiliar environment.
Driving through:
I interviewed six young adults, including three international students and three working professionals, to validate my hypotheses and understand their pain points. The interviews revealed a longing for in-person events but highlighted challenges in accessing them due to limited transportation options.
Meet John, an event enthusiast and frequent driver to various gatherings. He's frustrated with the hassle of finding parking, especially at popular events with limited parking spaces. Often, he finds himself circling around for ages, only to end up paying exorbitant fees for distant parking spots.
Meet Sarah, an avid event-goer eager to attend her favorite concerts and gatherings. However, she's constantly faced with the challenge of finding affordable and convenient transportation options. Public transit can be unreliable, and rideshare services often come with surge pricing, making event travel a costly endeavor.
Additionally, I conducted a market demand analysis to ensure my app's features align with user needs and market trends, further informing my design decisions.
Before going through the design phase, I conducted a competitive analysis of the current landscape in carpooling services, try to understand their strengths and shortcomings.
This insight shaped my design strategy to prioritize these unmet needs, aiming to create a carpool app that ensures user safety and fosters community.
How might we
Based on the research as well as the potential , here are the goals I am helping users to achieve:
Initially, my approach was to develop a solution similar to existing services in the market.
However, after mapping the customer journey and testing several wireframe prototypes, it became evident from user feedback that the prevailing issue was not only the overwhelming transportation options, but also how to build the trust.
This insight led me to pivot the product's focus towards addressing critical baseline safety concerns, setting it apart as a necessity rather than just another choice in the market.
By steering away from the saturated carpool market, I decided to innovate with an event-based carpooling app that incorporates AI-driven trip and price recommendations, ensuring users have access to optimized routes and fair pricing, all while providing clear and concise carpool details for an effortless experience.
I sketched out my vision for the app, including the search page and carpool management page for user to efficiently schedule the carpool.
In this stage, I did three rounds of testings to make sure my mid-fidelity designs make sense before moving into high-fidelity prototypes.
At first, our app presented all available carpools directly on the home page without any clear organization, leading to a confusing information architecture.
To resolve this, we adopted an approach similar to Amazon's information architecture by prioritizing the listing of events first, followed by detailing the carpools available for each event, grouped by different drivers.
This change significantly clarified the presentation and navigation of options for our users.
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1st draft of carpool browsing page and booking page for passenger.
1st draft of carpool posting process page for driver.
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Initially, I had designed separate user flows for passengers and drivers, tailored to their specific roles.
However, after conducting multiple rounds of testing and another round of card-sorting research, it became clear that a modular booking flow, usable by both drivers and passengers, would offer a more cohesive user experience.
This change allows users to effortlessly switch roles at their convenience, eliminating the need to adjust to different flows.
Given that our app's value proposition is not solely monetary and recognizes users might embody both roles, aligning the user flow for both drivers and passengers became a critical design decision.
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Welcome: Whitelabel with Event apps
In the welcome and log in page, utilized a white label partnership with established events apps like Eventbrite and Ticketmaster to build trust immediately.
Homepage: Multiple ways to look for your events!
It shows the events that linked from Eventbrite and Ticketmaster. Access to search for the events. And book the carpool for the events that already been regristed or have bought tickets.
Driver's end to psot a carpoor
Passenger's end to psot a carpoor
Post & Find a Carpool
For this key feature, there's only slight diffence which is for setting price and leave notes when posting carpool.
